We were approached by distinguished, ‘Made in Britain’ furniture brand, deadgood to reimagine the commercial workspace without desks; while responding to the increasing desire for high-quality environments which contribute to the recruitment and retention of staff. The brief also required the interior space to demonstrate the diversity and flexibility of their new modular furniture range and its ability to positively contribute to a more holistic work environment.
Our design addresses market demands, as well as deliberately creating an a-typical workspace and atmosphere — leaning towards the movement of hotelization which sees home comforts, casual dress codes, real planting and soft furnishings contrast with crisp aesthetics. Research implies hotelization started from tech CEOs working out of beautiful hotel foyers, raising their expectations of the office experience and a desire to bestow such upon their employees.
The internal space with its calming architectural material palette evokes a private members club, with pride and exclusivity to match — yet functionally it nurtures culture, community and learning; established by the architectural design and heightened by the versatility of the ReWork range it houses.
The ReWork range, designed by David Irwin was launched to great acclaim during Clerkenwell 2022 and the resulting visual collateral supported deadgood’s continued expansion internationally.